Social Media That Converts
Fed up with the pesky algorithm and not reaching your target audience. Palm off your Instagram worries to me!
As a small business owner and freelance creative, I know how hard it can be to tick 'post on instagram' off the to do list. It's not just taking a photo and hitting the post button anymore. Now it's coming up with an idea, filming it, editing it, writing a caption, engaging with followers, hitting post and then having to do it all again the next day.
It all gets too overwhelming that you put it off and don't do it, you'll do it tomorrow... right?
We've all been there! That is why I decided to deep dive into the strategy, the analytics and the algorithms so I could understand it better. Once I understood it and set up my systems, I realised I could help other small businesses and creative freelancers with their social media and here we are!
So if you're overwhelmed, fed up, can't be bothered or hate doing your socials, you can hand-ball it to me and I'll make you love your feed again!
Stop Winging Your Instagram!
Not everyone needs or is ready for the same things when it comes to their social media. So I have a few options to choose from and you can choose which aligns best with your goals, needs and budget.
These include:
Full management packages
Strategy sessions
Content Creation
Instagram audits
Fun Reels this way!
Social Media Management
You have enough decisions to make, so we’re keeping this one simple
Two Instagram focused Management Packages:
+The Starter
+The Delux
THE PLANNING & POSTING
Monthly 60 minute call to discuss strategy, posts and analytics
Ongoing competitor, trend, and audience research and analysis with actionable insights
Re-sharing posts to stories
Graphic design of posts and reel covers using your branding and style.
Photo/video editing including colour correction
Captions designed for engagement and with brand voice
Posts scheduled and posted to Instagram at optimal times based on audience insights (reshare to FB if connected)
Content Creation Support - Advice and feedback for filming and photographing monthly content
Regular story ideas for client to upload
Inbound community engagement (replying to comments on posts and direct messages related to posts with your guidance and within business hours) - Up to two hours per week.
Quarterly Performance report (engagement rate, follower growth, reach, and top-performing posts).
Both packages require a one time onboarding fee
Both packages include:
The Delux
HUNGRY FOR GROWTH
12 posts per month (3 per week) – a mix of static images, carousels, and other content types
8 Reels per month (2 per week, up to 60 second) – including editing, branding, captions, covers and music.
Extra round of changes for edits
Outbound community engagement (commenting on other posts from local creators, influencers and business to continue building brand awareness and boost followers and account growth) - up to 4 hours across the month
Second call available for ad-hoc strategy sessions, brainstorming, or mid-month check-ins (if needed).
The Starter
KEEPING CONSISTENT
8 posts per month (2 per week) – a mix of static images, carousels, and other content types
4 Reels per month (1 per week, up to 60 second) – including editing, branding, captions, covers and music.
So, what do ya get?
THE BREAKDOWN
Inquire for more details and info on additional extras!
A SNAPSHOT OVERVIEW
The Process
This is a look into what each month working with me looks like
Week 1
Week 2
Week 3
Week 4
I will come up with your content ideas for the month and compile them into a calendar schedule for your approval.
This week you will film and photograph any of the content that I need whilst I get started on your other designs.
I will edit the rest of your content that you’ve sent, write captions and hashtags and send it back to you for approval.
I’ll make any changes and schedule the work ready to go out the following month.
Laura's given us both creativity and accessibility, creating a clear way to organise and plan our social media presence and its all in one place! Couldn't recommend her more highly
-Heidi, BeHeMoth Comedy
Laura was fantastic at explaining how instagram has changed and how it currently functions best. She found very easy ways to modify our page and our content to get the best results. It’s been a game changer for us.
-Tim, BeHeMoth Comedy
Before & After
Below is a great example of what an Instagram audit can achieve. I worked with BeHeMoth sketch comedy group to enhance their page. We discussed who they were, their goals and target audience. I optimised their bio, page name and links. I created highlight images to create consistency but also be on trend with who they are. I also then worked with the group for a short campaign to promote their show for the Edinburgh Fringe. I developed a strategy and using the photos I did for their brand shoot, I made content that led to an increase in followers and post engagement. Just from the page refresh and a month of strategised posting, their account saw a lot of success.
AN INSTA MAKEOVER
Previous Project
Social Media Management
Adelaide 48 Hour Film Project
When it comes to social media and organic growth, it is all about consistency. Having a posting schedule, engaging with your audience and creating content to find future clients/buyers/followers takes time and commitment.
A few years ago I came on board to help run a Film Festival/Competition. I took on the role of running social media to increase our reach and to engage with our audience. We run the social media campaign for only several months a year - during the period of the event. This is a good example to show what happens with engagement when you aren’t posting to when you are.
From having a plan and consistently posting, we increased our registered teams for the competition from 35 to 70 in just a few years and have had a massive boost in engagement online, including having teams sign up across the country and overseas.
THE NUMBERS SPEAK VOLUMES
This is a screenshot of the stats from Instagram just from this year. This is 99% from organic growth and consistency.
Laura is great to work with and really knowledgeable about social media marketing and content. She consulted for our independent film festival and gave us heaps of valuable advice and insight into putting together a strong, targeted social media presence and campaign in the lead up to our event.
-Justina Ashman
Test Fest Associate Director & Co-Founder
INSTAGRAM AUDIT
IMPROVE YOUR CONTENT
Not sure what you’re doing wrong on instagram? Sick of the pesky algorithm?
Spent 4 hours on a post to only reach 5 people and you went to high school with 4 of them (the other one is your Mum - thanks Mum!)
Don’t want to invest your hard earned cash into an Insta guru just yet? Or maybe want to see what it is like to work with me but not ready to commit?
The Instagram audit is a great place to start! I will look over your page, we'll chat about your goals and I'll set you up with the changes you need to make and guide you on the strategy you need to implement!
Content Creation
I'LL MAKE IT, YOU POST IT
You find you're good at posting content regularly, getting good engagement but don't enjoy the capturing and editing?
As a professional videographer and photographer, I can bring my camera and editing skills to enhance your content and take that job off your to do list.
Either we can lock in a content day or you can send me your products etc. to capture and I'll edit the content for you to post.
This is limited, depending on your location and service/product.
Send me an inquiry and we can discuss options!
Something To Get You Started?
FOR THOSE WHO NEED A SNACK FIRST
Something Else?
Get in contact with the details of what you need!
SHARE YOUR IDEAS WITH ME